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Writer's picturePhilip Bennett

The Rise of Branded Residences in Miami: A Luxury Revolution

Updated: Nov 17

The Rise of Branded Residences in Miami: A Luxury Revolution

Miami's luxury real estate landscape is undergoing a fundamental transformation in 2024, with branded residences emerging as the fastest-growing segment of the market.


These collaboration projects between luxury brands and developers generated $3.8 billion in sales volume last year, representing 40% of Miami's luxury real estate transactions above $5 million.



Key Takeaways


Miami's branded residences command a 32% price premium over standard luxury units (Q4 2023), with new developments achieving record prices of $2,900 per square foot while offering integrated lifestyle amenities, from in-house Michelin-starred restaurants to concierge services.


Global luxury brands including Porsche, Aston Martin, and Armani have invested over $5 billion in Miami's real estate market since 2020, creating signature residential properties that blend their brand heritage with architectural innovation.


Significant new developments including Bentley Residences and St. Regis Miami are transforming the city's ultra-luxury landscape, with both properties scheduled for completion by 2026, adding to Miami's growing portfolio of branded residences.


Bennett Capital Partners offers expert financing for these properties, including special loans for condo-tels and options for buyers with a 620 credit score.


Brand loyalty helps maintain property values, but some projects have faced criticism for attracting short-term renters or offering only surface-level design choices.



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The Rise of Branded Residences in Miami

The Rise of Branded Residences in Miami

Branded residences have taken Miami by storm. This trend started 10 to 15 years ago with the Porsche Design Tower. Now, most new luxury buildings in Miami have a brand attached. These condos offer more than just a place to live.


They give owners a lifestyle linked to famous names in fashion, cars, and food.


Luxury brands see real estate as a new way to grow. In Miami, you'll find condos by Porsche, Aston Martin, and Bentley. Fashion houses like Armani and Fendi have joined in too. Even restaurant groups are getting involved.


The entry of Major Food Group (MGF) into Miami's real estate market in 2021 marked a significant shift in the branded residence landscape. Known for their high-end restaurants like Carbone, MGF's residential projects command premium prices that reflect a broader market trend.


According to Knight Frank's 2024 Wealth Report, branded residences in Miami now sell at an average 32% premium over comparable luxury properties. At MGF's latest development, units are trading at $2,800 per square foot, compared to $2,100 for similar non-branded luxury condos in the area.


These properties combine Michelin-star caliber dining experiences with hotel-grade amenities, attracting a new category of luxury buyers who value culinary excellence as much as architectural design.


"When I decided to buy a new construction condo in Miami, financing seemed challenging since it was non-warrantable and hadn’t been turned over to the developer yet. Philip Bennett and his team at Bennett Capital Partners made the process seamless, finding the perfect solution for my needs. With their expertise, I secured financing and am now one step closer to my dream home!" – Rachel S., Miami, FL

📞 Call us now at 1-800-457-9057



Key Benefits of Living in Branded Residences

Key Benefits of Living in Branded Residences

Branded residences offer a unique blend of luxury and convenience. These properties provide several key benefits for homebuyers and investors:



Top Branded Condo Projects in Miami

Top Branded Condo Projects in Miami

Miami's skyline sparkles with luxury branded residences, offering unparalleled living experiences. Notable projects include the iconic Aston Martin Residences Miami, known for its exclusive amenities and waterfront views.


These high-end properties combine world-class amenities with prestigious brand names, creating unique homes for discerning buyers. For more insights into Miami’s luxury living options, check out our Miami Beach guide.


These top-tier branded residences offer a range of options for luxury living in Miami. From car-focused amenities to fashion-inspired interiors, each property provides a distinct lifestyle experience. Buyers interested in these exclusive homes can explore financing options with Bennett Capital Partners, who specialize in high-end property mortgages.




New Branded Condo Projects Under Development

New Branded Condo Projects Under Development

Miami's luxury real estate market is booming with new branded condo projects. These developments offer unique living experiences and top-notch amenities for discerning buyers.


"As a self-employed borrower, I struggled to find traditional financing for a beautiful condo in Sunny Isles. Thankfully, Bennett Capital Partners had a bank statement loan program that fit my situation perfectly. Philip and his team were thorough and efficient, guiding me through every part of the loan process and ensuring I could buy my dream home without traditional income verification. I couldn't be happier with their service!"David M., Sunny Isles Beach, FL

📞 Call us now at 1-800-457-9057



Architectural Excellence and Interior Design

Architectural Excellence and Interior Design

Architectural excellence shines in Miami's branded residences. Top designers create stunning spaces that blend form and function. The Porsche Tower stands out with its unique car elevator system.


Regular units have two-car garages, while penthouses boast four-car spaces. This feature adds a luxurious touch for car lovers.


Interior design in these buildings is equally impressive. The Four Seasons Surf Club offers a perfect example. It blends architecture, interiors, and dining experiences seamlessly.


Michele Bönan, a famous designer, worked on the Four Seasons Private Residences. His designs mix Bohemian charm with modern elegance. This creates a unique living space for residents.


Missoni Baia takes design to new heights. As the brand's first global residence, it features work by Asymptote Architecture. The building's look matches Missoni's famous style. Inside, residents enjoy spaces that reflect the brand's colorful, bold approach.


These details make each branded residence stand out in Miami's skyline.






The Role of Luxury Brands in Real Estate

The Role of Luxury Brands in Real Estate

Luxury brands are making a big splash in Miami's real estate market. They're teaming up with developers to create unique living spaces. These brands bring their style and reputation to new condos.


Fashion houses, car makers, and hotel chains are all getting in on the action. They offer more than just a place to live – they provide a lifestyle.


These branded homes are in high demand. They sell faster and for more money than regular luxury condos. Buyers get top-notch amenities and services. Plus, they enjoy the prestige of living in a branded residence.


It's a win-win for brands and buyers alike. The trend is growing, with more projects in the works. Miami's skyline is changing, thanks to these luxury brand partnerships.



Financing Your Dream Condo with Bennett Capital Partners

  Financing Your Dream Condo with Bennett Capital Partners

Bennett Capital Partners offers expert help for condo financing. They provide custom mortgage plans to fit your needs. Explore our range of tailored condo mortgage loans designed specifically for luxury condo purchases in Miami.


Expertise in Condo Financing


Bennett Capital Partners is a leader in condo financing. They provide solutions for condo-tels, blending hotel perks with condo ownership. Their experts know the ins and outs of non-warrantable properties.


Their team is skilled in handling non-warrantable condo mortgages, guiding buyers through complex loan requirements. Clients trust Bennett Capital Partners for their deep expertise and personalized support.


Beyond standard options, they offer interest-only and cash-out refinance loans. Their wide variety of programs includes Conventional, Jumbo, and Non-Warrantable Condo loans.


They also provide Bridge Loans, Hard Money Loans, and financing for Foreign Nationals. These options give flexibility for short-term financing, unique loan needs, or international buyers.


Bennett Capital Partners connects each borrower with the right loan, ensuring a smooth process and helping clients realize their luxury condo dreams.


Tailored Mortgage Solutions


Bennett Capital Partners creates customized mortgage solutions for branded residences, catering to each client’s financial needs. Their expert knowledge of Florida’s condo market ensures clients get the best guidance.


Their specialized loan options include Bank Statement Loans, Foreign National Loans, and Jumbo Loans, making condo ownership accessible to self-employed and international buyers alike.


With over 20 years of experience, Bennett Capital Partners provides a seamless process for buyers. Clients can expect a straightforward, efficient approach to financing.


Their unique programs enable clients to secure their dream condos with as little as 5-10% down. For qualifying properties, they offer loan-to-value ratios up to 90-95%, making luxury living within reach for many.


Learn more about our specialized condo loans in Florida designed for high-end and luxury properties.


Visit Our Office in Miami for Personalized Assistance


Our Miami office, conveniently located at 1101 Brickell Ave, Ste 800, is ready to assist you with financing options for branded residences. Whether you're a homebuyer, real estate investor, or realtor, our team at Bennett Capital Partners specializes in personalized mortgage solutions for luxury condos, including condo-tels and non-warrantable properties.

Our office in the heart of Miami’s financial district provides easy access for clients seeking expert mortgage advice. Receive guidance on options that align with your financial goals and property investment needs. For more information, call us at 800-457-9057



Conclusion

Conclusion

Branded residences in Miami offer a unique blend of luxury and style. These homes give buyers a chance to live in spaces designed by top brands. For those interested in high-end Miami investment properties, branded residences offer a unique, lucrative opportunity.


As more brands join the market, buyers have more options to choose from. Bennett Capital Partners can help make these dream homes a reality with their expert financing solutions.



FAQs


What are branded residences in Miami?


Branded residences are luxury condominiums tied to big names in hospitality. They offer high-end amenities and services. In Miami, top developers like Ugo Colombo and Vladislav Doronin create these unique living spaces.


How do branded residences differ from regular condos?


These homes blend hotel-like amenities with private living. They often have famous architects like Cesar Peli designing them. The Porsche Design Tower Miami is a prime example, offering car elevators right to your door.


Who are the key players in Miami's branded residence market?


Major figures include Edgardo Defortuna of Fortune International Group and Vladislav Doronin of OKO Group. These visionaries partner with luxury brands to create one-of-a-kind living experiences.


What kind of amenities can residents expect?


Expect world-class spas, private beaches, and top-notch restaurants. Many offer concierge services, valet parking, and even yacht docking. It's all about catering to the high-end lifestyle Miami is known for.


Are branded residences a good investment?


Many see them as solid investments. Their unique features often lead to higher resale values. However, pricing can be steep. It's wise to consult with CMC Group or other experts before making such a big decision.





Sources:




Branded Residences: A Triple Win For Developers, Brands And Buyers | Forbes


Luxury + Convenience: Why Branded Residences Are in Demand | Gensler


Why the Branded Residences Market Is Surging | Hospitality Design


Knight Frank's 2024 Wealth Report | Knight Frank




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